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THE LEGEND OF AMERICAN MOTORS

American Motors was the little automotive company that made a big impact. Makers of the Rambler family car, Kenosha offered an antidote to the excess of Detroit's Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine.

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EAN13 9781787118034
Editeur Veloce books
Langue Anglais
Auteur(s) Marc Cranswick
Date de parution Janvier 2023
Nombre de pages 352
Format 20 x 27
Couverture relié sous jaquette
Photos env 400 photos

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American Motors was the little automotive company that made a big impact. Makers of the Rambler family car, Kenosha offered an antidote to the excess of Detroit's Big 3. But when America decided it wanted sporty, rather than econocars, AMC got groovy with the Javelin, AMX, Scrambler and Rebel Machine. American Motors was a proven performer in showrooms and on the track, with success in drag and road course racing. However, through it all came solid Rambler value, and a different approach from Detroit: An accent on consumer protection, along with brand label special editions. And when it came to blue sky thinking, AMC surpassed all with their Gremlin and Pacer small cars. Off road, Kenosha truly made Jeep ‘The One & Only,' popularizing the brand and making it the sales success it is today. Beyond that, AMC created America's first crossover, the Eagle. It all proved that America's smallest ... was its biggest surprise!

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