In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most important design objects in contemporary history. With his vision of taking the principles and myth of Porsche beyond the limits of the automobile, he founded the exclusive lifestyle brand Porsche Design in 1972.

His philosophy and design language live on in all Porsche Design products to this day. Each product stands for extraordinary precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and puristic design. F. A. Porsche preferred to design things that interested him; for example watches, glasses, pipes or writing implements.

The book on the 50th anniversary of Porsche Design takes you into the world of the exclusive lifestyle brand.