Now this tremendous new book tells the great Jaguar styling story in fascinating detail from the earliest Swallow motorcycle sidecars, which the fledgling firm began producing in Blackpool in 1922, through the famous icons – …

This book tells the story of how John Egan gradually overcame the odds and, piece by piece, rebuilt this great company. winning over the workforce, the overseas dealers, and most importantly, the customers.

Working with Margaret Thatcher and her Government, Egan and his team of managers overcame every obstacle. It often looked impossible, but by using innovative techniques, intelligence, eloquence, openness, and much more, they saved the company that had created some of the finest cars of all time.

It is an amazing story that will appeal equally to car enthusiasts, those in business, and readers interested in social history.

In the twenty years between 1950 and 1970, Jaguar produced no fewer than six different big saloon models, all of them powered by the legendary Xk twincam sixcylinder engine. The first design covered the 1950s and began wwith the Mk Vii, a Mk Viii in 1956 and then a Mk Ix in 1958. The second design covered the 1960s, beginning with the Mk X in 1961, which in turn became a 420G in 1966. Running parallel with these big saloons after 1955 were the smaller sports saloons, the Mk I, Mk 2, S type and 420 models. The story of these cars is traced through 51 articles which include model introductions, driving impressions, road, comparison and long term tests plus performance data.