Now this tremendous new book tells the great Jaguar styling story in fascinating detail from the earliest Swallow motorcycle sidecars, which the fledgling firm began producing in Blackpool in 1922, through the famous icons – …

This book tells the story of how John Egan gradually overcame the odds and, piece by piece, rebuilt this great company. winning over the workforce, the overseas dealers, and most importantly, the customers.

Working with Margaret Thatcher and her Government, Egan and his team of managers overcame every obstacle. It often looked impossible, but by using innovative techniques, intelligence, eloquence, openness, and much more, they saved the company that had created some of the finest cars of all time.

It is an amazing story that will appeal equally to car enthusiasts, those in business, and readers interested in social history.